A forum for marketing research—a place to learn
and share ideas.

Three times a year in Palo Alto, CA, we hold workshops dedicated to exploring various aspects of sensory and marketing research. The workshops are open to the public.

These popular industry events usually include interactive case studies, exercises and
team assignments that provide a unique opportunity to interface with colleagues and
to experience research theory and techniques on a practical, “real life” level.

Upcoming workshops:

Descriptive Analysis – Tragon QDA™ Workshop: Fundamentals of Tragon QDA™ and Descriptive Analysis Methods and Applications for Winning Products
September 16 - 17 , 2008 – The Sheraton Palo Alto, Palo Alto, CA

Personal Care/Health & Beauty/Home Care Products Workshop –
Methods Linking the Developer and the Consumer
October 7 - 8, 2008 – The Sheraton Palo Alto, Palo Alto, CA

Using Sensory Evaluation Principles and Practices to Achieve a Market Advantage
Spring 2009 – The Sheraton Palo Alto, Palo Alto, CA

 

Presenters:
Herbert Stone, Ph.D., President and Co-Founder
Rebecca Bleibaum, Vice President, Sales & Marketing
Jane Robichaud , Vice President, Global Business
Heather A. ThomaS, Vice President, Research
Howard Schutz, Ph.D., Senior Advisor