Ensuring Consumer-Defined Product Quality

November 14 & 15, 2006 – The Sheraton Palo Alto, Palo Alto, CA

Whether you’re a specialist in QC/QA, R&D, Marketing, Marketing Research or Sensory Evaluation, Ensuring Consumer-Defined Product Quality is for you.

Through interactive group sessions and in-depth case studies, Tragon will show you how
to utilize a proactive, sensory-based strategy to design, monitor and deliver the quality
that consumers demand and expect.

• Understand product variability and use it to your advantage
• Identify and prioritize the drivers of quality
• Develop and monitor key quality specs
• Implement a plant-level testing program
• Use personnel as test subjects—effectively
• Know the test methods essential for monitoring product stability
• Design stability tests
• Establish product shelf-life guidelines
• Track product changes over time

This event will held at The Sheraton Palo Alto in Palo Alto, CA, conveniently located between the San Francisco and San Jose airports.

Participants will receive detailed program information, an hourly lecture schedule, hotel accommodation information, and suggested reading assignments upon receipt of registration. Bibliographic materials will be available.

This event is expected to sell out - reserve your space now!

Workshop fee: $800 (Includes all workshop materials, continental breakfasts, luncheons, coffee breaks and gala dinner. Hotel accommodations not included.)

Team and multiple-event discounts are available.

If you would like to register for this workshop, select the button below:
November 14 & 15, 2006 – The Sheraton Palo Alto, Palo Alto, CA- $800