Descriptive Analysis: Methods for Winning Products

June 19-21, 2007 - The Sheraton Palo Alto, Palo Alto, CA

REVISED FOR 2007!

Typical consumer research alone can’t meet many of the technical demands of product development and maintenance. This June, discover how to obtain precise information
not otherwise possible for R&D, QC/QA, even Marketing applications. Emphasis is on
the QDA™ method, pioneered by Tragon and now a research industry standard.

• Organize, implement and manage a descriptive analysis program
• Develop an actionable, consumer-based language to quantify the sensory
  experience of any product
• Perform advanced statistical analyses and interpretation
• Define and track quality and shelf life specifications
• Hone marketing and sales communications
• Set the stage to determine key drivers of liking for your products

Participants will receive detailed program information, an hourly lecture schedule, hotel accommodation information, and suggested reading assignments upon receipt of registration. Bibliographic material will be available.

The workshop is held at The Sheraton Palo Alto in Palo Alto, CA, conveniently located near the San Francisco and San Jose airports.

This event is expected to sell out—reserve your space now.

Workshop fee: $1,200 (Includes all workshop materials, continental breakfasts, luncheons, coffee breaks and gala dinner. Hotel accommodations not included.).

If you would like to register for this workshop, select the button below:

June 2007 - The Sheraton Palo Alto, Palo Alto, CA- $1200