Using Sensory Evaluation Principles & Practices to Achieve a Market Advantage Workshop Schedule
Day 1
Morning:
Welcome, Registration and Orientation
Introduction to the Program.An Introduction to Sensory Evaluation – A brief description of basic principles of testing – subjects, methods, analysis and interpretation..
Subject Screening. Recommended guidelines and practices for screening and qualifying subjects for different types of analytical sensory tests: Affective, Discrimination, Descriptive, etc.
Afternoon:
Subject Screening & Selection: Interactive Session.Participant workshop: organizing a series of discrimination tests, testing and data analysis. Selected problem sets provided along with interactive discussion about subject screening.
Descriptive Analysis.Discussion of the importance of developing a consumer based descriptive language, with emphasis on TRAGON QDA™ method.
Language Development.Initial language session. Explanation provided for the language development process followed by some practical experience using a product currently available, such as canned coffee.
Evening:
Tragon Hosted Dinner
Day 2
Morning:
Re-cap of Sensory Model and TRAGON QDA™
Analysis of Descriptive Data: Interactive Session.An introduction to the design and analysis of descriptive tests and use of the analysis of variance (ANOVA). This first lecture focuses on use of 1-way and 2-way models as a means for measuring subject sensitivity, reliability and product differences.
Sensory Evaluation & The Consumer
Consumer Affective Sensory Model. An overview of the Consumer Affective Sensory Model, with emphasis on the appropriate number of test subjects, the number of products and dosage that consumers can be expected to evaluate, subject selection criteria, scaling devices, test methods, e.g., monadic, sequential-monadic, paired preference, and the benefits and limitation of the model.
Afternoon:
Product Optimization Techniques. Use of multivariate designs to identify combinations of sensory and analytical variables for optimal acceptance of consumer products. Use of conjoint and related analytical tools.
Innovations in Sensory Research
Strategic Applications of Sensory Research for a Market Advantage: A Case Study
