Maybe it's because Tragon QDA® remains the only repeatable and reliable method for understanding consumer insights. Or maybe because PROP™ offers the only 360-degree view that bridges marketing and R&D. Or maybe because 7 of the top 10 product manufacturers use Tragon for their product research. Whatever the reason, we're flattered.

We developed Quantitative Descriptive Analysis in 1974 as a means for delivering precise information in a consumer-based language for product developers. Over 40 years later, it remains the only reliable methodology that answers not just "what" but "why".