David Japhet


David Japhet has over 25 years of extensive strategic, financial and operational experience in the market research industry within such companies as Ross-Cooper-Lund, NFO Worldwide, Taylor Nelson Sofres, and WPP. David has been a key member Q’s management team since January 2012 and became QRS-Tragon’s CEO upon effective date of the merger. David enjoys working with clients to help them to develop, execute, and maximize their sensory and consumer product insight values. David is a Certified Public Accountant with a BS in Accounting and Marketing from Ramapo College.

Joel L. Sidel

Senior Consultant

Joel L. Sidel is a Senior Consultant for the Tragon Corporation, which he co-founded in 1974. Prior to founding Tragon, Mr. Sidel was a Sensory Scientist with Stanford Research Institute (SRI International), where he and his associates developed the Quantitative Descriptive Analysis (QDA) method of Sensory Analysis. Before joining SRI, he was Head of Sensory Evaluation at Hunt-Wesson Foods, and was Acting Head of the Food Acceptance Laboratory at the U.S. Army Natick Research and Development Command. Mr. Sidel received his BA in Psychology from Clark University, and his MA in Psychology from Northeastern University. He has authored over 100 technical publications and planning reports on the subject of Sensory Evaluation and Consumer Research, including co-author of the book "Sensory Evaluation Practices" published by Academic Press in 1985, 1993, and 2004. Mr. Sidel has a well established reputation in the field of Sensory Evaluation and has been an invited speaker at numerous international conferences on the topic, as well as an invited guest lecturer at numerous domestic and international universities. Mr. Sidel served for several years on the Industry Advisory Council for the Food Science and Technology Department of the University of California, Davis, and the Institute of Food Science and Engineering for Texas A&M University. He was a co-founder of the Sensory Evaluation Division of the Institute of Food Technology (IFT), and an active participant on IFT committees and several other professional organizations. He has been a reviewer for Food Technology, and served on the editorial board of the Journal of Sensory Studies.

Clara Tao, Ph.D.

Vice President, Sensory & Consumer Insights

Clara manages the Consumer Insights and Project Managers. Prior to joining Tragon, she worked for Jamba Juice as the Scientific Affairs Manager in food regulatory and sensory evaluation. She was also formerly with Safeway in Quality Assurance managing beverages (including carbonated soft drinks, juices, bottled water) and frozen produces. Her experience includes food and nutrition product development, quality assurance, and food regulatory. She is a peer review for Journal of Agricultural and Food Chemistry and Journal of Food Science. She received her Ph.D. from Florida State University in Nutrition and Food Science.

Keren Novack

Sensory & Consumer Insights

Keren takes complex research initiatives at all stages of the project life cycle and utilizes a research based psychology background to apply an insightful understanding of consumer behavior behind perception. Prior to joining QRS-Tragon Keren worked for L’Oreal USA as a Sensory Research Scientist. Her 12 years of sensory & consumer insights experience includes food, beverage, and personal care. She is also a trained Tragon QDA® panel moderator. Keren received her B.A. from Franklin and Marshall College in Psychology and holds a Certificate of Sensory & Consumer Science from UC Davis.

Emeline Macé

Sensory & Consumer Insights

Emeline specializes in combining sensory and consumer methodologies through the use of advanced statistics. This allows her to reveal consumers’ needs to provide actionable recommendations for R&D and Marketing. Prior to joining QRS-Tragon Emeline gained supplier side experience following 10 years of consumer and sensory insights roles in the UK across confections, personal care, home care and fragrance categories at Mondelēz and Firmenich. Emeline received her M.S. from AgroCampus Ouest (Rennes, France) in Food Science with a major in Statistics applied to sensory analysis and market research.

Sarah Choe

Sensory & Consumer Insights

Sarah values a holistic approach to research incorporating various qualitative and quantitative methods to develop an insightful story with the data. Prior to joining QRS-Tragon, Sarah worked at Safeway-Albertsons, where she gained experience in mediating between R&D, marketing, and manufacturing teams to consider how organizations can apply insights throughout cross-functional teams. Sarah received her B.S. from UC Davis in Food Science, with an emphasis on Consumer Science. She is a trained Tragon QDA® moderator and also holds a Certificate of Sensory & Consumer Science from UC Davis.

Savi Kannon

Finance Manager

Savi Kannan has over 20 years of financial and human resources experience in various industries including market research, contract engineering and property management. Savi has been with Tragon since 2003 and is responsible for finance, accounting, human resources and operations. Savi is a Certified Public Accountant with a BS in Accounting and Finance from MCM DAV College. She is also a Chartered Accountant from India.