Sharing our knowledge.
Before establishing Tragon, co-founders Herbert Stone and Joel L. Sidel were conducting workshops on sensory evaluation and perception throughout the world. The goal today
with these workshops is the same as it was more than 30 years ago: to provide a forum
for sharing research information and best practices.
We offer two categories of workshops. Our intensive, hands-on standard series is designed to empower R&D, marketing, marketing research and QC/QA professionals in the process of innovating, commercializing and achieving marketplace success with products in a variety of industries. The workshops usually include interactive case studies, exercises and team assignments that provide a unique opportunity to interface with colleagues from various disciplines and industries and to experience research theory and techniques on a practical, “real life” level.
The workshops, held three times a year in Palo Alto, CA, are open to the public.
Past attendees have included representatives from Starbucks, Procter & Gamble, Nike, Campbell’s, Miller Brewing Company, Ghirardelli, Nabisco, Cadbury-Schwepps, Avon, Unilever, McDonald's, Diageo, Godiva, Clorox, Pepsi-Cola, Schering-Plough, Tyson, Kimberly-Clark, Dannon, SC Johnson, TaylorMade, M&M Mars, FMC and E&J Gallo
We also conduct custom workshops for industry groups and clients worldwide that cover diverse marketing research topics. Customer workshops, which can be held in corporate facilities, often focus on helping internal development and marketing staff with individual challenges through the analysis of consumer data collected by our staff for the customer.
In addition, we offer training on evaluation methods and the Tragon tools that are
available for sale.