Helping a product live up to its image.

No amount of advertising will make a product succeed if consumers don't like the taste,
feel, smell, sound or sight of that product. PROP™ and PROP-PLUS™ help identify the key sensory drivers that will influence consumers to purchase or to not purchase a product and how those drivers relate to product benefits, uses and other imagery related information.

PROP™ and PROP-PLUS™ integrate results from trained descriptive panels, chemical/physical analyses and consumer acceptance testing. A rigorous series of statistical analyses yields predictive models. These results help measure the relative importance of product characteristics to consumer preference and provide precise direction for developing or reformulating a product.

An enhanced optimization program, PROP-PLUS™ utilizes the same methods as PROP™.
In addition, it incorporates attitudinal, usage and customer segmentation information into predictive models that provide actionable direction for a business' marketing, R&D and QC/QA groups.

 

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