Integrated tools that enhance Tragon's and our customer's research.

As a custom marketing research and consulting firm, we utilize diverse tools to help
clients meet their product development and marketing challenges. Many of those tools
can be used independently or integrated depending on the need.

For those who want to handle certain aspects of information processing internally,
we offer some of our tools for sale such as our Digitizer Data Entry System and
Interactive Tragon QDA™ software.

Product Optimization (PROP™ and PROP-PLUS™)
Category Assessment and Review
Segmentation Research
Tragon Quantitative Descriptive Analysis™ (TRAGON QDA™)
Home Placement/Extended Use Research
Focus groups and one-on-one interviews
Qualitative Sensory Immersion™ (QSI™)
Digitizer Data Entry System™ (DDES™)
Management Consulting
Acceptance/Preference Testing
Concept Screening
Ad Claims Substantiation
Experimental Design Studies
On-Site Testing Programs
Workshops and training
Interactive Tragon QDA™ software

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