articles and presentations
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Stimulating Sensory
The World of Food Ingredients, March 2010
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Method to Determine Aesthetic and Functional Consumer Benefits by Market Segment:
Case Study – Synthetic Wine Closures
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Cracking the Consumer Code - Linking Winemakers to Consumers to Increase Brand Loyalty
Proceedings of the 13th Australian Wine Industry Technical Conference
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Investing in Flavour - Wine columnist Jamie Goode talks about the importance of consumer preferences and mentions Tragon’s wine optimization approach
Meininger’s Wine Business International, January 2008
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Independent Consumer Research on Wine Closures—Natural Cork, Synthetic Cork, and Screwcaps
Wine Business Monthly, April 2007
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Sensory Evaluation: Science and Mythology
Dr. Herbert Stone
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Early Integration of Consumer and Sensory Research
Pangborn Symposium, August 2005
