Articles and Presentations

• Cracking the Consumer Code - Linking Winemakers to Consumers to Increase Brand Loyalty
  Proceedings of the 13th Australian Wine Industry Technical Conference
  
To purchase full proceedings go to www.awitc.com.au

• Investing in Flavour - Wine columnist Jamie Goode talks about the importance of consumer preferences and mentions Tragon’s wine optimization approach
  Meininger's Wine Business International, January 2008

• Using Consumers’ Sensory Experience to Achieve Strategic Market Segmentation
  Cosmetics & Toiletries Magazine, November 2007

• Independent Consumer Research on Wine Closures –
  Natural Cork, Synthetic Cork, and Screwcaps
  Wine Business Monthly, April 2007

• Announces Natural Cork Rated “Most Appropriate” Closure For All Occasions
  Cork Quality Council, May 2007

• Tragon's Presentation at ASTM E18 Applications of Observational Research Seminar: Early Integration of Consumer and Sensory Research
  ASTM International, April 2006

• Electronic Noses: Applications in the USA
  Rebecca N. Bleibaum, M.S. and Herbert Stone, Ph.D

• Sensory Evaluation: Science and Mythology
  Dr. Herbert Stone

• Early Integration of Consumer and Sensory Research
  Pangborn Symposium, August 2005

• Conjoint Research for Consumer Perception of Wine Closure
  Wine Research, August 2005 – In partnership with the Australian Wine Research Institute (AWRI)

• Designing Wines for Markets: Learn how Beringer Blass Wine Estates is bridging the sensory gap between winemaker and consumer.
  Wine Business Monthly, November 2004